Wiredscore, the digital infrastructure and connectivity transparency platform, has today launched in Germany.
The announcement comes just 6 and 2 months after the company’s launches in France and Ireland respectively. The driving force behind this most recent expansion is, according to the Wiredscore press release, an ‘unprecedented industry demand’ for their platform.
The commercial property of Berlin will now sit alongside New York’s Empire State Building and London’s The Shard, on the long list of much-revered buildings that Wiredscore has on its books.
It’s a move that proves any comment on the importance of digital connectivity in property pointless, due to the fact that the message has clearly now been heard. I believe it’s a matter of months before more European cities and nations welcome Wiredscore into their buildings; I struggle to think of another company out there that is going to have more near-future impact on our industry than Wiredscore.
Discussing the specifics of the properties that will immediately obtain Wiredscore Certification, the press release states:
Occupied buildings in the certification process include the tower at Potsdamer Platz 11, Kapweg 3-5, Ritterstraße 12-14, and the Rosenkontor on Rosenstraße. Developments and redevelopments committed to Wired Certification can be found in the city’s expanding technology hub, such as the Zoom building currently under construction at Bahnhof Zoo, and in the city centre as the historic Pressehaus on Alexanderplatz is currently under refurbishment and will soon be Wired Certified.
WiredScore President and EMEA MD, William Newton, said:
“We all know that connectivity is the lifeblood of modern businesses, but it’s great to learn from our research just how valuable it is to decision makers in Germany. According to our research where we surveyed German executives, 89% (YouGov, June 2017) agreed that internet connectivity has become an even more important selection criterion than the cost of rent.
“…our research has indicated that 46% of employees suffer from poor connectivity, resulting in lower productivity and a diminished ability to master peaks in workload. Wired Certification addresses this connectivity divide, enabling landlords to offer their tenants a trusted benchmark used globally to measure how well connected a building is.”
Michael Müller, the acting Mayor of Berlin, said:
“As a growing, dynamic city, we rely on smart digital products and services…Almost 60,000 new jobs were created in the last year alone, many of them in the digital economy. For these businesses especially, a high level of connectivity will play a central role in their choice of location.”
Berlin’s landlords and developers already committed to Wiredscore include LaSalle, Tishman Speyer, Hines, TLG IMMOBILIEN, and Allianz Real Estate.